DESIGN DEPARTMENT

DESIGN

ABOUT

Product Design is the creation of innovative cycling products through research and design. It’s a focused experience in ideation, creation, material research, production and design development specific to cycling products.

GENERAL INFORMATION

Silverback focuses on innovation methods, design for the athlete, product sustainability, and bike product marketing and branding.


At Silverback we focus product design on a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new and innovative products for the Silverback brand.

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WE CURRENTLY HAVE 4 VACANT POSITIONS IN DESIGN

ABOUT THE DEPARTMENT

Product designers need to consider all of the details: the ways people use and abuse objects, faulty products, errors made in the design process, and the desirable ways in which people wish they could use objects.

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