MARKETING

ABOUT

Silverback is defined by exceeding customer expectations in every way. The Marketing & Sales department plays an important role in this respect. Meeting and exceeding customer expectations begins here, but it does not end here. We want customers to be satisfied and remain completely satisfied with our service. After all, happy customers are the best ambassadors.

GENERAL INFORMATION

Our marketing team is responsible for the entire marketing chain, from potential to active customers. The team work with advertising and media agencies to set up campaigns, come up with ideas for website design and development, write texts and convert online media, while constantly measuring and evaluating the impact of the efforts made.

Marketing and Sales is about identifying new market opportunities, initiating market research, and analysing and defining target groups. Marketing & Communication is also responsible for brand PR and makes sure topics of interest to investors get onto the agenda of journalists and receive public attention.

Because Silverback Marketing & Communication likes to be in control, the department has its own design and development team which is responsible for the design and usability of our websites. In this sense, we act as our own advertising agency.