AMBASSADOR PROGRAM

AMBASSADORS

ABOUT

As a Silverback Ambassador, you are in charge of growing Silverback the Brand in your city. You will work closely with Silverback Headquarters to develop and own a local brand marketing strategy, gaining real-world marketing experience along the way. Even better? You can get exclusive access to represent Silverback at events in major cities around the world.

PROGRAM REQUIREMENTS

What are the requirements? Must be a Silverback fan and believe in our mission of uniting humanity and technology to make everyday rides welcoming, affordable and memorable.

WE CURRENTLY HAVE SOME VACANT POSITIONS IN AMBASSADORS

Brand Ambassador Key point Associations

Create content and buzz for a new product launch or for a seasonal campaign – brands can send product to ambassadors to test/wear/experience and write about the product on social networks (blogs, posts, pictures, videos, etc). An example of such content would be posting a selfie wearing a dress, pair of shoes, or eye-catching jewelry with the product hashtag. Another example could be recording a product demo video and uploading it to YouTube.

Share brand message on social networks – ask your ambassadors to share a specific message. This is the most basic ambassador requirement.

Answer community questions on social networks or via direct messaging – brand ambassadors can be community leaders to answer product questions.

Give feedback on marketing messaging for product launch – if a brand is creating multiple messages and advertisements, brand ambassadors can provide feedback on which messaging is the best.

Give ideas for new product design – new product ideas and features emerge from ambassador feedback.

Write editorial commentary on products – ambassadors can write editorial commentary for your products that can be displayed on product description pages.

Vote on the new product designs – ambassadors can vote on product designs to pick the best designer/product. A large community is advised.

Identify your ambassadors interests to find complementary marketing opportunities.

Ask ambassadors to present a real-time product demo via video conferencing.

ABOUT THE DEPARTMENT

Within our Marketing team, we have various PR and Communication specialists, covering a diversity of local markets. Our Media Buying team maximises the visibility of our campaigns using global media coverage through numerous on and offline media channels.

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